About the company

The v4vita company is a family business, founded by people with many generations of experience in the production of pure Cretan products.

Their long-standing commitment to organic crops is no accident. The people at v4vita soon realised the value of the Cretan diet and how important eating fresh, natural produce is for our health.

The brand name v4vita is derived from the surname of the people in the company (Verigakis as vita).

V4vita was founded with the aim of offering you, the consumer/customer - both demanding and undemanding - the opportunity to discover the charm and benefits of Cretan food and gastronomy.

V4vita products are made only from Cretan ingredients, without preservatives, without additives and of course certified organic.

In order to meet the needs of the market, v4vita works with small producers and uses the knowledge of its people to offer pure, natural and certified products to consumers who are looking for high quality and taste at the same time.

The aim of v4vita is to satisfy even the most demanding palates while remaining true to the principles and values of the Cretan diet, which is the pinnacle of the Mediterranean diet.

Cretan diet

Recently, a growing body of research has highlighted the vital role that a healthy and balanced diet plays in maintaining good health. A balanced diet and regular exercise are our strongest allies in the quest for a better quality of life. The Cretan diet, which is a leading representative of the broader Mediterranean diet, has been shown through numerous studies and experiments to be a key element for health and coping with today's demanding lifestyles.

However, the Cretan diet is not limited to strict rules or specific procedures. If we were to define what the Cretan diet actually entails, it is necessary to mention not only the specific foods and ingredients it includes, but also the way in which this cuisine has become the centre of attention. This aspect is the key reason why the Cretan way of eating has been the subject of long-term studies by many experts.

So we cannot just talk about the quality of the food and the frequency with which the Cretans consumed their food. It is also essential to explore their lifestyle, which is intrinsically linked to and inseparable from this cuisine.

From ancient times until the 1980s, the Cretan diet focused mainly on the consumption of olive oil, wild plants, olives, fibre-rich dried bread, legumes, large quantities of vegetables and fruits, honey, dried fruits and seeds, wild herbs, grains and dairy products. Of course, the Cretans also ate meat, but its consumption was relatively limited.

But what made this culinary tradition famous around the world? Apart from the eating habits of the islanders themselves, what makes the Cretan diet unique is the daily physical activity, traditionally associated with field work and farming, and the absence of stress!

Simply put, this unique way of life of the islanders, who had to make efficient use of the limited resources of their territory, proved to be a recipe for longevity, good health and a high quality of life! So if you're looking for a tasty way to live a long and healthy life, there's no need to do anything but follow the Cretan diet - not out of necessity, but out of choice!

With regard to good nutrition, with the utmost respect for traditional Cretan values and in compliance with all safety standards, the people of v4vita offer consumers 100% natural products without preservatives and additives. Their aim is to bring the Cretan diet to as many people as possible so that they can benefit from its beneficial effects. At the same time, they are committed to continually creating unique products of great taste inspired by this diet.

V4vita logo

In v4vita they are influenced by the history, values and rich tradition of Crete. This is reflected in the company's logo, which is an element that emphasises and promotes its importance.

It is a 3,800-year-old inscription (1800 BC), discovered in the palace at Knossos, with characters thought to represent syllabic, and ideographic values of linear A.

Together with the Cretan hieroglyph, Linear A is one of the two undeciphered primary scripts of European civilization and one of the oldest writing systems in the world.

It was used exclusively by the peoples of Crete and the surrounding islands. It is related to linear script B, which followed linear script A and was used by the Mycenaean and Minoan civilizations.

The v4vita logo and some v4vita products display ideograms and syllables of the linear A font. The company's vision is to help contemporary people stay in touch with the history, culture and values that Crete has always stood for.