Natural hair color - Golden blonde shade for blonde, gray, light brown, dull/sun-damaged hair

Natural colour It's Pure Golden Blonde

For a naturally bright look without chemistry

Golden Blonde from the brand It's Pure is a 100% natural hair colour, ideal for light to dark blonde hair or grey hair. It harnesses the power of Ayurvedic plants and contains no synthetic substances. No peroxide, PPD, resorcinol or ammonia.

In addition, thanks to the content of Ayurvedic herbs, the colour also strengthens the hair, increases its volume and adds a natural healthy shine. The result is hair that looks stronger, richer and more radiant.

Overview of possible results according to your default hair colour

• Do you have white or grey hair? → The result will be a light golden blonde shade.
• Do you have light to dark blonde hair? → The result will be a warm golden blonde.
• Do you have "pepper and salt" (a mixture of brown and white hair)? → The result will be a natural mix of brown and light blonde highlights, similar to highlights.

How to choose the right shade?

What makes It's Pure colours so special?

All shades It's Pure are 100% plant-based and certified Soil Association Cosmos Organic. They contain only finely ground powders of Ayurvedic herbs. No chemicals, animal ingredients, animal testing or GMOs - suitable for vegans.

One packet is enough for shoulder-length hair of average thickness. If you have longer or very thick hair, we recommend two packs. However, we know from our own experience that it can last for 2-3 uses when dyeing only the growths.

The package includes detailed instructions, protective gloves and caps for comfortable use.

Colours containing henna and indigo naturally oxidize after washing - within a few hours they darken and deepen the resulting shade. See picture below: shade Golden Blond on hair type "salt and pepper".

How to use color

We recommend washing the hair thoroughly before dyeing with a silicone-free cleansing shampoo or use a cleansing treatment before dyeing. It will help to remove styling product residues, silicones and mineral deposits from the water and prepare the hair so that the natural colour adheres better and catches evenly.

A great choice is, for example, It's Pure detoxifying hair treatmentwhich we recommend before every colour.

The duration depends on how intense you want the shade to be. Generally, the color is left on the hair for 2-5 hours. If you can, even overnight - it will prolong the effect. (Personal experience.)

If you are colouring the entire length of your hair, we recommend applying the paste to the hair extensions first and leaving it on for a longer period of time. Only then proceed to the ends - the colour will catch evenly and more naturally.

Video tutorial

Watch a practical video tutorial on how to prepare and apply the paint correctly:

Recommendations for best results

• We recommend a gap of at least 5-6 weeks between chemical dyeing and the use of natural dye.
• Before using the colour for the first time, test the shade on a hidden strand, especially if you have previously bleached your hair.
• If the paint gets on your skin, you can easily wash it off. To be safe, we recommend applying around the hairline before colouring Ultra Nourishing Balm by Odylique. If you are vegan or vegan, we now offer a plant-based version, Ultra Rich V Balm.
• After dyeing, use a mild, sulfate-free shampoo - helps the colour last longer. We recommend Odylique, North American Herb & Spice or Soaply.
• Henna can be slightly drying - don't forget to a nourishing conditioner a a regular hair treatment.
• You can mix and match It's Pure colours to create your own shade.
• Golden Blonde + Natural Brown → The result is a warmer, richer golden tone that is suitable for women with darker blonde or more grey hair. Add only small amounts to avoid significant darkening.
• Golden Blonde + Neutral (Cassia) → the result is a softer and less pronounced color with a natural effect, suitable for very subtle lightening or extending the coloring mixture.

Customer's experience with It's Pure - Golden Blonde

Natural fragrance and gentle formulation

• Customers appreciate the delicate herbal scent that lingers in the hair for several days after application.
• Without chemicals and irritation - the color is also suitable for sensitive skin and allergy sufferers.

Hair softness and long lasting

• Hair is soft, silky and shiny after application, without feeling dry.
• The colour lasts longer than conventional natural colours and the hair is less greasy.

Natural result without extreme changes

• On darker blonde hair, it adds just a slight warm touch.
• On grey and light hair, it creates a natural highlights effect or sun-bleached strands.

The safe choice for allergy sufferers and sensitive skin

• Customers with bad experiences with conventional paints praise the zero irritation.
• For many women, Golden Blonde has become a hair care staple.

Tips for maximum effect

• Leave the colour on for at least 2 hours, especially if you are covering grey hairs.
• Before application we recommend to wash the hair with a silicone-free cleansing shampoo.
• For a more thorough preparation of the hair before dyeing, you can also use a cleansing (detoxifying) treatmentto help remove buildup and styling product residue.
• Avoid shampoos containing silicone to make the colour hold better.

Who is Golden Blonde ideal for?

• You have grey hair and want to cover it naturally.
• You want to give your blonde hair a warm tone.
• Looking for a natural alternative without the risk of irritation.

Composition

Certified Organic: cassia auriculata (cassia powder), indigofera tinctoria (indigo powder), lawsonia inermis (henna powder), rheum palmatum (rhubarb root), emblica officinalis (amla powder), curcuma longa (turmeric)

Notice

The resulting shade may vary depending on the texture, porosity and original colour of your hair. The colour is 100% natural, so its intensity can also vary slightly from batch to batch - the harvest, the growing conditions of the plants and the freshness have an impact.

On chemically lightened hair, the colour may react differently - so we recommend testing a small amount on a hidden strand first. For this purpose, it is ideal to use mini packs of paint. This will prevent unexpected results.