V4VITA

About the Company

The company v4vita is a family business, established by individuals with long-standing experience in producing pure Cretan products, following a tradition spanning many generations.

Their long-term commitment to organic farming is not accidental. The people at v4vita quickly realized the value of the Cretan diet and the importance of consuming fresh, natural products for our health.

The brand name v4vita is derived from the surname of the people in this company (Verigakis as vita).

The company v4vita was founded with the aim of offering you, the consumers/customers – both demanding and undemanding – the opportunity to discover the charm and benefits of the Cretan diet and gastronomy.

Products under the v4vita brand are made exclusively from Cretan ingredients, without preservatives, additives, and are of course certified as organic.

To meet market needs, v4vita collaborates with small producers and leverages the expertise of its people to always offer you, the consumers seeking high quality and taste, pure, natural, and certified products.

The goal of v4vita is to satisfy even the most demanding taste buds while staying true to the principles and values of the Cretan diet, which is the pinnacle of the Mediterranean diet.

Cretan Diet

Recently, there has been an increase in studies highlighting the crucial role that a healthy and balanced diet plays in maintaining good health. Balanced nutrition and regular physical activity are our strongest allies in the quest for a better quality of life. The Cretan diet, which is a leading representative of the broader Mediterranean dietary approach, has proven through numerous studies and experiments to be a key element for health and coping with the demanding lifestyle of today.

However, the Cretan diet is not restricted to strict rules or specific protocols. If we were to define what the Cretan diet actually entails, it is necessary to mention not only the specific foods and ingredients it includes but also the way in which this cuisine has gained attention. This aspect is the key reason why the Cretan way of eating has become the subject of long-term studies by many researchers.

Therefore, we cannot talk only about the quality of the food and the frequency with which Cretans consumed their meals. It is also essential to explore their lifestyle, which is inextricably linked with this cuisine and goes hand in hand with it.

From ancient times until the 1980s, the Cretan diet primarily focused on the consumption of olive oil, wild greens, olives, high-fiber dry bread, legumes, large quantities of vegetables and fruits, honey, dried fruits and seeds, wild herbs, grains, and dairy products. Cretans did eat meat, but its consumption was relatively limited.

What, however, has made this culinary tradition famous worldwide? Besides the dietary habits of the island's inhabitants, what makes the Cretan diet unique is also the daily physical activity traditionally associated with farming and livestock activities and the lack of stress!

Simply put, this unique way of life of the island’s inhabitants, who had to make the most of the limited resources of their land, proved to be a recipe for longevity, good health, and a high quality of life! Therefore, if you are looking for a tasty way to live a long and healthy life, there is nothing better than following the Cretan diet – not out of necessity, but by choice!

With a focus on proper nutrition, maximum respect for traditional Cretan values, and in compliance with all safety standards, the people at v4vita offer consumers 100% natural products without preservatives and additives. Their goal is to bring the benefits of the Cretan diet to as many people as possible. They also promise to continuously create unique, delicious products inspired by this diet.

The V4vita Logo

At v4vita, they are influenced by the history, values, and rich tradition of Crete. This is reflected in the company’s logo, which is an element that emphasizes and promotes its significance.

It is a 3,800-year-old inscription (1800 BC) discovered in the Knossos Palace, featuring characters believed to represent syllabic and ideographic values of Linear A.

Together with the Cretan hieroglyph, Linear A is one of the two undeciphered primary scripts of European civilization and one of the oldest writing systems in the world.

It was used exclusively by the people of Crete and surrounding islands. It is related to Linear B, which followed Linear A and was used by the Mycenaean and Minoan civilizations.

The logo and some products of v4vita display ideograms and syllables of Linear A. The company’s vision is to help modern people maintain a connection with the history, culture, and values that Crete has always upheld.