TRAFO, Page 2
Brand's website: TRAFO
Trafo is a pioneering organisation specialising in the development and manufacture of innovative crisps and ingredients for the snack industry. It was founded in 2001. It has quickly established itself as a leader in creating high-quality, sustainable products that respond to evolving consumer tastes and preferences. With an emphasis on using natural ingredients and eco-friendly practices, Trafo strives to improve the snacking experience while promoting health and sustainability.
Famous salty snacks for their:
- Strict quality standards and absolute quality.
- 100% organic sourced from local suppliers.
- Nutritional values that contain 15-20% less fat than traditional potato chips.
- Wide selection of flavours and bases.
- Made according to a traditional recipe and baked in sunflower, coconut or olive oil, or in a vacuum oven.
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Tortilla chips
Dips and salsas
Popcorn
Vegetable chips
Who is behind the Trafo brand
Behind the brand Trafo is the company FZ ORGANIC FOOD founded by the Andringa family, which has been selling cheese since the 1960s.
Frans Andringa, founder of FZ Organic Food, focused on organic products in 1983 and gradually expanded the range to include cheese, jams, chips and other organic foods. Today the business is run by his sons Folmer and Bjorn Andringa. It is a third generation family business with a long tradition.
The Trafo brand was founded in 2001 by Jan de Vries, who had a vision to bring high quality and healthy snacks to the market. The company has quickly established itself as a leader in innovative products focusing on natural ingredients and sustainability. Trafo boasts a strong team of experts who combine food industry knowledge with a passion for healthy eating.
Trafo is also committed to working with local farmers and suppliers, which supports not only the quality of raw materials but also the local economy. With an emphasis on ecological and ethical values, the brand strives to have a positive impact on society and the environment, making it unique in the snack market.
Other brands in this group include Bionova and Yakso.
Trafo brand vision
The Trafo brand has an ambitious vision to become a leading player in healthy and innovative snacks that meet the needs of modern consumers. Trafo strives to ensure that their products are not only tasty, but also made with natural ingredients that support a healthy lifestyle.
The brand also focuses on sustainability and eco-friendly practices, which includes working with local suppliers and using environmentally friendly manufacturing processes. Trafo believes that through a combination of quality, transparency and innovation, it can positively impact not only consumers but also the environment, thereby contributing to a better future for all.
Brand mission
Our brand focuses on sustainability and eco-friendly practices, contributing to the protection of the environment. It emphasizes transparency and quality of its products, which builds the trust of our customers. We believe that quality snacks can have a positive impact not only on people's health, but also on the health of our planet.
Our fresh and crunchy organic crisps are guaranteed to make you happy! We select only the best potatoes, corn and legumes to make our chips. Since 1983, we have worked closely with local farmers, which strengthens our ecological values.
We offer a wide selection: sweet chips, tortilla chips, chips fried in coconut oil and our classic chips. We have chips of all flavours and types - for every occasion.
The uniqueness of Trafo snacks
Trafo focuses on reducing the content of acrylamide, a potentially carcinogenic substance formed during the frying of potato products. By cooperating with the company Agrico they have developed a new potato variety with a lower content of free sugars, which helps to reduce this harmful substance.
Innovation plays a key role in the Trafo crisps manufacturing process. The company uses modern technologies such as drying wall and vacuum baking, and implements an advanced pulsed electric field (PEF) production process.
These innovations not only minimize acrylamide formation, but also improve product quality and efficiency. With these steps, Trafo is setting the standard for healthier, high-quality organic crisps, reflecting their commitment to sustainability and healthy eating.
Reducing Acrylamide and Promoting Sustainability
Our latest innovation is a highly advanced pulsed electric field (PEF ) production process that allows us to significantly reduce the acrylamide* content of potato products. This technology not only reduces acrylamide levels but also improves product quality, efficiency and sustainability of Trafo's operations.
This project, supported by co-funding from the European Union, opens up new possibilities.
Together, we are creating the standard for healthier and higher quality organic crisps.
*Acrylamide is a chemical that is formed during high-temperature preparation of certain foods such as frying, baking or grilling, especially in starch-rich products. This substance is considered a potential carcinogen, which means that long-term exposure to acrylamide may increase the risk of cancer. In addition, acrylamide has been linked to nervous disorders, as it can negatively affect the nervous system, and its health effects are still being investigated, with international organisations such as the WHO recommending limiting its intake.
Trafo works with fresh ingredients and works directly with local farmers to produce our chips. They share the same passion for a beautiful natural product that means:
- No pesticides.
- More nutrients.
- No genetic manipulation.
- Organic is tastier.
- Our farmers do not use chemicals.
- The cost of water extraction is falling.
- Better for people, animals and nature.
- Organic farming focuses on quality and healthy products!
How did it all start?
The beginnings of a family business
The Andringa family started their business in the 1960s in Leeuwarden, selling cheese.
In 1983, however, Frans Andringa changed the direction of the company and switched to organic products, inspired by macrobiotic cuisine and organic farming.
He focused on research into organic production and launched a genuine organic cheese in Germany, where it quickly became a success.
He soon expanded the range to include other organic products such as jams, honey and peanut butter.
Pioneers in organic food
They pioneered the first processed organic products at German trade fairs and were a great success.
In 1985, they launched their Yakso brand, which offered organic products for the preparation of Asian and vegetarian dishes.
In 1989, growing demand necessitated a move to larger premises in Friesland, where they could expand production and output.
Trafo brand development
The road to healthy eating and eco-innovation
In the 1990s, the company launched the Bionova and Biofan brands, which focus on organic foods for healthy eating. It was also during this time that they discovered a unique way of making organic chips, which became the basis of their Trafo brand.
In 2003, the fourth generation of the Andringa family took over the business and continues to innovate and expand the range with more than 300 products available in over 40 countries.
Since 2017, Trafo has focused on sustainability, expanding its production facilities and introducing solar panels. The company prides itself on producing without chemical preservatives and uses innovative methods such as vacuum frying to preserve the natural flavours and nutritional value of its products.
The main idea of Trafo is to provide healthy and tasty organic chips that preserve natural flavours and nutritional values without chemical preservatives.
They focus on innovation and sustainability, contributing to a better environment and healthier eating.
Who our products are for
Health-oriented consumers
Lovers of organic products
Families with children
Vegans
Environmentally conscious customers
Commitments of the Trafo brand
Quality and cleanliness
Sustainability
Innovation
Transparency
Support of the local economy
Chickpea chips with paprika combine the mildness of a chickpea base with a delicious,...
Sweet Trafo popcorn combines a crunchy texture with natural sweetness. It delivers the...
Light and crunchy salted popcorn that brings the natural flavor of quality corn lightly...
Trafo lentil crisps are light, airy and bring a delicious taste with a subtle rosemary...
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Barbecue chips combine authentic barbecue flavour with the perfect crunch. Made with...
Trafo sweet chilli chips combine a subtle sweet taste with a spicy hint that will get...
Trafo potato chips with Provençal spices bring a unique Mediterranean taste thanks to a...
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