IT'S PURE
Brand's website: IT'S PUREBritish brand It's Pure is a sub-brand of Odylique. Introduces natural hair dyes that are made from the purest organic ingredients. The colours are 100% natural, vegan and cruelty free. It is the only hair dye brand that can boast a certificate from the Soil Association Organic. They are of course free of PPD, GMOs, metal contaminants and artificial additives of any kind.

100% natural herbal treatment will strengthen your hair and give it more volume,...

A deeply moisturizing and rejuvenating treatment for dry and damaged hair.
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